In this episode of Qumulex Radio...."The Door Dork", Benji Bolick from ASSA ABLOY is our guest!
Benji has created a wonderful community and following as a content creator on LinkedIn and Social Media, as "The Door Dork". Benji has accomplished this by making it fun to learn about doors and security. (That was not a typo!) Benji has led the way and helped change what security professionals are posting on LinkedIn and we were excited to have him on.
Josh & Benji cover several topics such as:
- Where the idea for The Door Dork came from
- How the Pandemic helped him see the value of a digital presence to connect with customers
- The origins of his posts in Slack asking for help on door problems led to the idea for the social media posts
- How his post about a KeyMe kiosk being unable to copy a proprietary ASSA ABLOY key led to a promotion into Marketing
- How 15 minutes a day is all you need to build a good social media presence
- How younger generations use social media to search instead of Google
- How a digital presence builds credibility for your business
- The journey from Ralph Lauren to the security industry
- Why our industry should think about how to include younger generations to drive interest in a career in security
- The secret sauce that he learned from Ralph Lauren about building an experience for the customer that we should adopt in our own industry
If you would like to submit questions or request to be a guest on Qumulex Radio contact Josh at jbowman@qumulex.com.
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Tom Buckley: Sep 27, 2024 2:21:28 PM
Tom Buckley